It’s one thing getting people to click on your ads, but quite another getting someone to convert on your webpage.   A click is wasted money without a conversion. Within the insurance industry, a conversion is a call or a form completion, therefore it is important marketers know how to optimise [...]

Google recently announced an update to the matching behaviour of phrase and broad match modifier keywords.So, what does this mean for our clients and PPC advertisers out there?The concept behind this change is to bring the best from broad match modifier to phrase match. The aim is to increase traffic and [...]

BIG NEWS! At Beyond Clicks, we understand the impact of how Covid-19 is affecting brokers’ reliance on price comparison websites. Read our article which was published in the Insurance Times on 20th January 2020 to find out more. Brokers experienced a 70% reduction in new business volumes at the start of [...]

Ads Acting Authentic? You open google to search for your new car insurance premium and up pop all the websites that meet your search requirements. You see the comparison sites, big brand names but in amongst your search are sites you have never heard of. Maybe a smaller independent broker navigating [...]

Following our partnership with Infinity Call Tracking we wanted to share marketing tips that will make an instant difference to a US insurance brokers digital marketing. In the below short podcast myself and Diana Hasty, Head of Infinity for the East Coast discuss the opportunities and how to solve marketing challenges [...]

We teamed up with Infinity Call tracking to discuss the impact Covid-19 on insurance brokers, and how we are helping our clients navigate these extremely difficult times. The idea of the podcast was to give some immediate tips that any insurance broker running Google Ads can apply. You can list to [...]

In a world where deadlines are tight, results are paramount to success and granular detail is a must digital marketeers face several challenges. Efficiency through ad platform optimisation can make a significant difference, additional gains are also be made through user and customer journey analysis / testing. This is where you [...]

Insurance brokers using Google Ads – don’t rely on a couple of popular search terms and a high ad position to make you busy – there is more out there. Every broker has very similar challenges – a quiet period on incoming quotes, or a sales team looking for instant volume [...]

Google selects Beyond Clicks – insurance broker marketing As a digital agency that always pushes the boundaries for our brokers, receiving recognition from Google has made us very proud of what we achieve. A few weeks ago we got a call from Google to tell us we had been highlighted as [...]