Historically Beyond Clicks have recommended maintaining manual control over bids, particularly at the start of your Google ads campaigns to closely monitor performance. However, in the ever-evolving world of digital marketing, Google has made vast improvements to its bidding strategies and as such have brought about 3 Automation strategies to [...]

Our Top Tips For YouTube Advertising   In a world that is becoming more and more visual, YouTube Advertising allows you to reach potential customers whilst they are watching content of interest. YouTube uses Google ad data to match your message to the right people at the right moment. This means [...]

Facebook Advertising: Why Maintaining A Consistent Budget Could Save You Money   When digital advertising first launched, advertisers relished the opportunity of pausing and re enabling Facebook advertising campaigns. They loved the control capabilities these new changes presented.   However, did you know that pausing your Facebook advertising campaigns can produce [...]

Google has announced 4 brand new features to Performance Max campaigns.   Performance Max was introduced to improve results, increase transparency, and essentially automate campaigns based on the needs of your business via machine learning and automation. Here we provide more detail on these new features and what they mean for [...]

What are Diagnostic Insights?   Since the launch of Performance Max, some advertisers have been apprehensive to fully invest in and set up campaigns that are reliant on fully automated technologies. Google has responded with diagnostic insights as a safety net to ensure campaigns are set up without delays and to [...]

Cookie-Pocalypse: Beyond Clicks Help Prepare You For Privacy Changes in 2023   Are you ready for the huge privacy shake up heading our way? 64.91% of people use Google Chrome and will shortly witness the elimination of third party cookies. (Estimated to happen in late 2023.) The cookie less future is [...]

Online search has fast become an endless stream of visual ideas. Users need to satisfy their curiosity online and now rely on rich visual content that matches exactly what they are searching for. Following demand for more visual formats, YouTube responded with YouTube Shorts which is a short video format similar [...]

Beyond Clicks were delighted to attend this years Google Marketing Live event in Zurich and discovered a wealth of exciting innovations coming from Google in 2022. Here, we share our key takeaways we consider important to helping our clients navigate the upcoming changes to the digital environment. Google claims that ‘Technology [...]

EXPANDED TEXT ADS: GOOGLE ENDS CREATION & EDITING This blog serves as a reminder that from July 2022, Google will no longer allow advertisers to edit and create Expanded Text Ads. What does this mean for your Google Ads campaigns? From July 2022, Responsive Search Ads and Dynamic Search Ads [...]