Would it benefit your business if you could track offline conversions?   We have found that this has become increasingly important for our clients and wanted to share how this is achievable via Google Ads using Google Click ID.   What is Google Click ID? GCLID stands for "Google Click ID" [...]

Enhanced discovery ads offer several new features to help brands stand out & engage with customers more effectively across multiple platforms. Nowadays over half of consumers use YouTube, Discover and Gmail to research brand products. Well now, advertisers can leverage these platforms to reach their potential customers. Discovery ads can also [...]

Need an alternative for Google Optimize? Google announced last week that Google Optimize and Optmize 360 will be no more from 30th September 2023. With this in mind, we wanted to share some alternative solutions with you! How will this affect our business? As a professional digital marketing agency, A/B testing [...]

Google Announces Introduction Of Business Names & Logo's Within Paid Search Ads   One of the top goals for advertisers is to create a brand that consumers trust. Google understand the need to distinguish your brand from competitors and has now added visual capabilities to enhance user search experience. Your business [...]

Will Automation Improve Your Google Ads Performance?   The team and I have been reading a lot of posts recently relating to Google Ads automation and broad match keywords. We wanted to share our views and learnings on this. Over 3 years ago we attended a Google event with the ‘top’ [...]

Microsoft Launches Multimedia Ads Multimedia Ads: If you regularly follow our blog posts, you will have noticed the theme of digital advertising transitioning into a more visual environment. The digital landscape is without a doubt changing and here we explore the new offering from Microsoft. Microsoft has jumped on the band [...]

  Are you currently running Google Ads and Facebook campaigns but want to extend your reach across the Microsoft advertising network too? Did you know that Microsoft ads has a clever tool to import campaign data directly into their interface to save you time? Did you also know that this action [...]

    Are you seeing relevant content on your Facebook feed? Have you stopped seeing friends posts and group notifications and want to see them return? In response to ongoing algorithm and privacy conundrums, Facebook is launching a brand new feature which will allow users to see posts in chronological order [...]

  Historically Beyond Clicks have recommended maintaining manual control over bids, particularly at the start of your Google ads campaigns to closely monitor performance. However, in the ever-evolving world of digital marketing, Google has made vast improvements to its bidding strategies and as such have brought about 3 Automation strategies to [...]