Need an alternative for Google Optimize?

Google announced last week that Google Optimize and Optmize 360 will be no more from 30th September 2023. With this in mind, we wanted to share some alternative solutions with you!

How will this affect our business? As a professional digital marketing agency, A/B testing is a huge part of what we do.

Optimize allows us to test different variations of client websites including layout changes, content and functionality. The end goal being improved website performance such as increasing conversions, engagement and overall user experience.

From our point of view, there is no point persuading clients to invest budget in our paid search and paid social campaigns if users can’t navigate their site or landing pages once we direct traffic there.

We consider the sunsetting of Google Optimize a bit of a blow so are actively seeking alternatives in the lead up to September so thought we’d share our findings with you.


Top 5 Alternatives:


  • Optimizely: A popular A/B and multivariate testing tool that offers a wide range of features such as heatmaps, user recordings, and analytics. Average cost £39-£588 per month.


  • VWO: Free trial available. A web optimization platform that offers A/B and multivariate testing, heatmaps, and visitor session recording. Monthly fee starting from £136 per month.


  • Unbounce: A platform that allows you to create, publish, and test landing pages, offers A/B and multivariate testing and analytics. 14 day free trial available. Pricing from £79 per month.


  • Crazy Egg: A/B testing helping identify elements of a page that are most effective at driving conversions. Recorded sessions, reporting, integrations with Google Tag Manager and Google Analytics. Also includes heatmaps and scroll maps. Free trial available. Prices from £29 per month.


  • Webtrends Optimize: Provides a suite of tools for website optimisation. A/B multivariate testing.  Uses web analytics to curate a ‘stellar customer journey.’ Free or bespoke packages available.


Please note that this is not an exhaustive list and there are many other optimisation and testing tools available, so it’s important to research and compare the options to find the one that best fits your needs.

Also, don’t forget that GA4 will replace Google Analytics in July 2023.

Google Analytics 4 (GA4) allows you to run A/B testing to optimise your website and improve user engagement and conversion rates. Some of the platforms above already have or are working on integration with GA4 so consider utilising this by importing source code into your site or via Google Tag Manager.


However you decide to move forward, our advice would be to bear the following in mind:


  1. Take your time and thoroughly research the options available to you. Don’t just settle for the first free solution you find, as there may be hidden costs associated with it.
  2. Compare the market and the various options available, considering both the cost and features offered. Keep in mind that you often get what you pay for, but also be aware of low-priced options that may limit your capabilities and require you to upgrade later on.
  3. Plan your migration carefully by clearly defining your objectives and understanding what you need from your chosen solution. Allow your tests to conclude before migrating to a new platform.
  4. Consider implementing multiple CRO technologies in parallel with your existing vendor for a gradual transition. Many CRO technologies have easy and free implementation.
  5. Seek out the right support, whether it’s from the tech vendor or an impartial agency.
  6. Remember to continue testing and optimizing, regardless of your budget. There are always options available to improve your website’s performance.


It is always good to take a structured approach and seek help and advice when needed. Feel free to contact our team at Beyond Clicks for more updates and advice on Optimize alternatives. We will keep you updated with the platform we choose to use going forward.


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