What are Demand Generation Campaigns? Over 4 years ago, Google introduced Discovery ads. This move was made to engage consumers through visually appealing and immersive experiences. Building on this success, Google is now launching another groundbreaking solution – Demand Generation campaigns. Google's Demand Generation campaigns are a fusion of creativity and [...]

The Power of Brand Perseverance: Brands are constantly seeking ways to make a lasting impression on their target audience. One highly effective strategy that has gained prominence in recent years is brand campaigns. These campaigns are not just about showcasing your logo; they're about building meaningful connections with your audience. You've [...]

Microsoft Audience Ads are making waves in the world of digital advertising. With its sophisticated automated bid strategies, this platform is changing the way advertisers reach their target audience. Microsoft will also be expanding their audience ads to 58 new markets serving across the 187 countries shown below.     In [...]

Google has launched 'Creative Guidance' as a new video analytics feature within Google Ads. As you probably expected, this incorporates AI whereby Google will automatically provide best practice recommendations to all of your videos. You will also be alerted should any 'best practices' be missing from your existing campaigns. The aim [...]

When reporting to clients, have you explained the concept of conversion time lags? Understanding how conversion time lags impact your marketing efforts is more important than ever, particularly with the introduction of data-driven attribution. Our latest blog aims to provide a comprehensive analysis of Google conversion time lags, shedding light on [...]

This week YouTube has announced new creative enhancements for YouTube Shorts. Split screen formatting Added stickers and effects to create more innovative content Live streaming to reach new audiences Remixed content to help inspire content creators Organise content by saving playlists Amend existing videos in horizontal/landscape format     These new [...]

PPC Campaign Management: 3 Important Changes   The landscape of search marketing has undergone rapid changes in the past year & this evolution shows no signs of slowing down. As we look ahead to the next two years, it becomes evident that automation & AI will continue to play a pivotal [...]

By Beyond Clicks, Your Insurance Advertising Specialist In the ever-evolving digital landscape, insurance brokers face fierce competition in acquiring new customers. While price comparison websites provide a convenient platform to attract leads, relying solely on them may limit your growth potential. This is where Google Ads comes into play. Google Ads [...]

In the ever-evolving realm of technology, google continues to push boundaries & enhance the search experience for users. Google has now announced a ground breaking feature known as the Google Search Generative Experience (SGE) which uses artificial intelligence to provide AI-generated answers that appear above the traditional search results listing. This [...]