ARE YOU AN INSURANCE BROKER LOOKING TO GENERATE COST-EFFECTIVE SALES FROM SOURCES OUTSIDE OF AGGREGATORS AND LEAD PURCHASE? Download the top 10 tips on how to do this via Google Ads from the insurance advertising experts. What you will learn How to successfully navigate the Google Ads interface for your insurance [...]

We are the industry leading digital agency for Insurance Brokers. As a group of highly experienced and innovative marketing experts that cater to all your insurance marketing needs professionally and with an exceptionally high success rate. We provide intelligent strategies, proven tactics, solid plans and fast action to help clients, mostly [...]

Google has recently added an additional feature to their arsenal of audience targeting features, which allows you to combine multiple audiences to create the holy grail audience to target within your search campaigns. This new feature is called “combined audiences” and, like its straight to the point and simple name, it [...]

Google has added a new feature to their Google Ads which allows advertisers to capture details of potential customers using the ad content. This is not the first time Google has tried capturing lead data from search ads. “Contact form Extensions” was an experimental upgrade developed by Google in 2010, which [...]

With Google announcing two new audiences’ advertisers can utilise in their search campaigns to help reach their ideal customers, we thought it would be good timing to hone in on how insurance brokers can use audience targeting to assist their campaigns with Google Ads.This week, Google announced two new audience targeting [...]

YouTube ad campaigns have released a new targeting option which enables advertisers to target TV screens. If you are currently advertising on YouTube or starting to roll out videos to advertise on the platform, you must consider their new device targeting option which Google have rolled out called ‘Connect TV’. It [...]

Today you will be reading our no-nonsense guide into tracking button tracking with Google tag manager. Let’s amuse you know a little bit about both; tag manager & and websites. What Will I Need To Get Started?  A button to track, This will need to contain a html ID attribute. find out [...]

For advertisers it’s very important to understand where your ads are positioning on the search results page. From knowing where your ads are ranking you are able to diagnose significant changes in the CTR. It’s also good to know what the percentage of the eligible highest ranking impressions are, which are [...]

WHAT ARE LANDING PAGES? Landing pages are the site/page where visitors will first land after clicking your ad. This could be a product page for a ecommerce site, or a submission form on a lead generation site. Whether you are selling flower pots or generating insurance leads, some may argue that [...]