LinkedIn Advertising

LinkedIn Advertising

LinkedIn provides a direct route to like-minded professionals. Advertising via LinkedIn essentially supplies a captive audience directly to your brand.

With a multitude of targeting options available, we fully assess your demographics and target them via the most proactive, successful route depending on your overall objectives.

Are you looking to achieve brand awareness, lead generation, quotes/sales, increase engagement & conversions? Or all of the above?

Upon establishing your objectives, we can select which campaign would be best suited to you.

LinkedIn provides a direct route to like-minded professionals. Advertising via LinkedIn essentially supplies a captive audience directly to your brand.

With a multitude of targeting options available, we fully assess your demographics and target them via the most proactive, successful route depending on your overall objectives.

Are you looking to achieve brand awareness, lead generation, quotes/sales, increase engagement & conversions? Or all of the above?

Upon establishing your objectives, we can select which campaign would be best suited to you.

0+
Million More LinkedIn Users in 2022
0%
of B2B Marketers Use LinkedIn
0
Million Users Are Business Decision-Makers

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LinkedIn Advertising

OUR GOAL

LinkedIn ads requires a well-planned strategy & execution.

Beyond Clicks will effectively generate leads & integrate LinkedIn as part of
your overall marketing strategy.

Why Use LinkedIn Advertising?

A key area we have explored for our clients is optimising towards conversions & utilising successful lead generation campaigns.

These are favourable for insurance brokers as the ad format encourages users to fill in the form & supplies the lead directly to the client.

LinkedIn has the functionality to auto fill the lead generation form with the users’ LinkedIn profile information making it even more valuable and time efficient for the user.

When building a campaign, we can see the audience delivery stats populating to ensure we are reaching the correct target market & we optimise/layer the targeting to meet overall campaign objectives.

Targeting
Criteria

LinkedIn has a huge number of targeting options available:

Location

Upload Audience & Company data to target individuals directly.

Audience expansion: Reach similar people to your target audience, based on attributes like job titles, companies, or skills.

Campaign
Budgeting

LinkedIn allows you to set a lifetime or daily budget over a set period.

We can then select and optimise the campaign via different bid strategies (manual/automated) to achieve maximum campaign delivery.

Measurable
Results

Insight tools within the LinkedIn advertising interface allow us to track your conversions via insight tag manager and link it via Google Tag Manager.

Beyond Clicks will set this up as part of our digital marketing management.

Campaign
Reporting

Beyond Clicks provide detailed reporting and integrate automation software to successfully deliver your leads.

As a brands presence increases, we can remarket to relevant audiences and analyse campaign results.