On Wednesday 24th October Google updated its user privacy controls. Which enables users to delete their recent search activity and will mean users will be able to control the ads they see. You can view these new features on Google’s Home Search page across all devices. This will be released in the [...]

75% OF PEOPLE END THEIR PURCHASE JOURNEY ON A DIFFERENT DEVICE THEY STARTED ON, SO IT’S BECOMING INCREASINGLY HARDER FOR MARKETERS TO FOLLOW THEIR PATH. THANKFULLY, GOOGLE ATTRIBUTION MAPS IT OUT FOR US, SO WE CAN BID MORE INTELLIGENTLY WITH OUR ADS. Why Google Attribution? Half of web traffic comes from [...]

Google Partners provided us with a very interesting webinar centred around the upcoming busy festive shopping periods. Google have released their recommended tips and strategies to drive more sales this festive period. Conversion rates increase dramatically this time of year due to Black Friday, Cyber Monday and Christmas. Now is the time [...]

The internet has made a massive impact on businesses throughout the years, this is by making it more competitive for businesses to trade. Companies now have a higher percentage of competitors this is due to companies offering their services nationally and internationally. Its become a lot harder for businesses to expand [...]

GOOGLE HAS STARTED TO INTRODUCE USER POLLS INTO ITS SERP (SEARCH ENGINE RESULTS PAGE) IN ORDER TO BUILT TRUST INTO ITS SEARCH RESULTS. Following last night’s (4th February 2018) Super Bowl LII, we searched Justin Timberlake (on our lunch break of course) and were surprised to see a poll embedded into the [...]

New Campaign Option called “local search ads experiment campaign” A limited number of brick-and-mortar stores which are known as street side stores that deals with their customers face to face. Advertisers this year in February found a new campaign option which is called “local search ads experiment campaign”. Google have confirmed [...]

On Tuesday 10th April Bing Ads released a new domain verification via using UET tags, its quick and simple to create a Bing Merchant Center store. If you haven’t already verified your websites domain you can easily link the account by using the web master tool or by using a new [...]

Last year in 2017 Google reportedly removed more than 3.2 billion ads that were violating Google’s policies. “That’s more than 100 bad ads per second!” Google’s director Scott Spencer wrote. Due to Google’s policies that are in place its very hard for bad ads to be submitted to go live on [...]

Competing on Google  Competing on Google Shopping has become very difficult and highly competitive. Google Shopping users are now able to see price comparisons of products and are able to find the best deal within minutes of searching on the platform. The reason why Google Shopping is starting to be a [...]