Google have announced their latest innovative software – Google Attribution – at its Marketing Next event in San Francisco (23rd May). This new, free piece of software – Google Attribution – can pull in data from Google Analytics, AdWords or DoubleClick Search; providing a more integrated view of conversion actions across all channels [...]

Google have created a structured data support of job listings – Google for JobsAnnounced at the I/O Conference (Input/Output) in May, Google are adding a brand-new feature to its repertoire – Google for Jobs. Offering the service to the public, the search engine aims to become the leading employment engine.Google for [...]

Bing Ads have released new updates to its advertising service to challenge its nearest competitor, Google. The new Bing Ads updates include new bid adjustments for devices able to set modifiers for desktop and also broader ranges for mobile devices & tablets. The changes have now been released to the public [...]

Google have moved its Google Posts in a bid to reach more businesses and organisations. Google Posts is a great feature that allows you to create content and have it appear highly within search results. These posts will only appear when someone searches for the name of the company. Google have [...]

AMAZON IS CURRENTLY IN TALKS WITH SEVERAL LARGE CONSUMER PRODUCT COMPANIES IN AMERICA ABOUT ADVERTISING AND SPONSORSHIP OPPORTUNITIES THROUGH ALEXA. With the rise in talking robots – by which we mean Siri, Cortana and Alexa – quickly becoming part of our everyday lives, it comes as no surprise that Amazon is [...]

Google AdWords’ latest update – Similar Audience for Search – allows you to stay ahead of the curve and your competitors, but what is it? AdWords is constantly changing and evolving, adding new features all the time. In order to stay ahead of your competitors and maximise Return on Investment (ROI), Google’s [...]

It’s officially a big milestone for web, as mobile devices surpasses desktop usage! For the first time in history, more users accessed the web from mobile devices than they did desktops in October. According to StatCounter, mobile and tablet devices accounted for 51.3% of internet usage worldwide in October. StatCounter also revealed [...]

Quora has launched a text-based and mobile app install self-serve ad platform to help advertisers market to an audience willing to learn and discover.Quora – the question and answer site where questions can be asked and answered by a community of users – in April 2016 began to allow users to create [...]

It’s been a whole year since Google Customer Match hopped into the ring with Facebook Custom Audience and battered them, sending the PPC world into an excited frenzy. 12 months on, we take a look at whether you’re taking full advantage of Customer Match, and if you aren’t, how you can. How it [...]