The first step is making sure you are capturing the right users. On average, each mobile user produces 2617 touches per day. So, how do we make those touch points relevant to our business? For the first time in history, more users accessed the web from mobile devices than they did [...]

BEYOND CLICKS – A GOOGLE PARTNERS On Friday (20/10), Beyond Clicks – one of the top 60 UK agencies to be chosen by Google – were invited to a Google Partners event at their Victoria offices, London. Having attended a number of events at Google/Microsoft, I always feel that there is something of use [...]

On Wednesday 18th October 2017, Pinterest introduced a brand new service targeted at advertisers – Search Advertising. Bringing to the public eye a self-service suite of tools that advertisers can find in Pinterest Ads Manager, the company has also been testing a new feature – believed to be called ‘auto-targeting‘ – in a bid to [...]

Having been silent regarding all efforts to integrate LinkedIn and Bing data for all advertisers, Microsoft’s Corporate VP of Search Advertising, Rik van der Kooi gave a little more detail to those plans during a speech at Advertising Week in New York City (Monday 25th September 2017).Furthermore, the company outlined ways in [...]

WHAT IS GOOGLE ANALYTICS? Google Analytics is a free piece of software which is used to track & report website traffic. It provides statistics and all the basic analytical tools for online marketing purposes. The software is available to people who have a Google account. Within the platform you are able to track [...]

Quora – the popular question and answer site where questions are asked, answered, edited and organised by its community of users.Co-founded by Adam D’Angelo and Charlie Cheever, both of whom are former Facebook employees, Quora is a website where people can find answers to obscure questions, and explore complex topic in-depth. Its user base has grown [...]

GOOGLE ADWORDS’ NEW INTERFACE Google have recently changed the interface of AdWords to help make elements of its online advertising service easier to navigate. Making a whole host of changes since 2005; Google has added 20 tools and there’s reports 10 reports to keep pace for all the marketers using AdWords. [...]

Google have released Search and Discovery features to its SERPs to help us discover more through just one search result. Search engines are no longer just about answering your questions, they also aid in discovery. We’re constantly searching new topics of interest, to find new angles to ideas or things we [...]

Ever wanted to ask your favourite celebrity a question, but don’t have access to them? Google may have just answered that question with its latest Your Search update.Whether you watch them on TV, on the big screen, listen to them or read about them, you spend a lot of time wondering [...]