Responsive Web Design has become a crucial part of any business’ ability to capture customers both on desktop and mobile. Without a mobile site that replicates that of desktop, you will be penalised and fall down the rankings. Most people have smartphones or tablets, and many of them use those devices [...]

Having added Search Trends to bolster its shopping experience, Google is now adding new filters to its Google Trends data. Users are now able to see search trends beyond web search. Google Trends gives us a peak into what people are searching for – whether it’s elections, music, sports or games. Now, the [...]

Google’s Mobile Shopping Feature Has Added a New Feature to its Platform – Search Trends Around Popular Shopping Periods, Such As Black Friday & Cyber Monday’s Related Search Queries. Google is bolstering its mobile shopping experience in preparation for the Christmas shopping period. It is now showing buying guides for broader [...]

75% of people end their purchase journey on a different device they started on, so it’s becoming increasingly harder for marketers to follow their path. Thankfully, Google Attribution maps it out for us, so we can bid more intelligently with our ads.   WHY GOOGLE ATTRIBUTION? Half of web traffic comes [...]

How to get the best out of Smart Bidding suite and how to use Google’s machine learning expertise for measurement and targeting. Smart Bidding strategies include the following key points: Visibility – Target: Outranking share/Search page location Website Click – Maximize clicks Conversion/Sales CPA/eCPC/Maximise conversions Revenue: Return on AdWords spend (ROAS) [...]

It has been predicted that by 2020 over 50% of searches will be via voice search. With Siri, Cortana and Alexa becoming ever the more popular, how do we optimise our voice searches?These talking robots are quickly becoming part of our everyday lives by doing the small mundane tasks around the [...]

“Which mobile format is best for me and my business?” is a question we hear a lot from clients. So, which is the best format to maximise your business’ potential? Google recently changed the view of mobile format paid ads on its search engine. They now give 50% greater ad copy, [...]

Google’s Click-to-Message Ads have become important for businesses, as it’s another path of interaction between them and the customer. Over 100 billion messages sent daily, so now’s the time to capture those consumers. Launched last year, consumers now have the option of messaging your business as well as calling. Like how call [...]

Google expects there to be 162 billion calls coming from mobile search in the next two years. Your customers are already calling, so make it easier for them with call extensions. 70% of mobile users have called from mobile search and that statistic continues to rise. Gone are the days of [...]