HAVING RELEASED A BETA VERSION A FEW MONTHS AGO TO SELECT USERS, GOOGLE IS NOW STARTING TO RELEASE THIS BETA VERSION TO ALL USERS OF SEARCH CONSOLE. NOW EVERYONE CAN EXPLORE THIS SIMPLIFIED PROCESS OF OPTIMISING A WEBSITE’S PRESENCE ON GOOGLE SEARCH. The functionality will include Search Performance, Index Coverage, AMP [...]

Voice activated speakers have become very popular in the last few months. In the year 2018, people will not be learning how to use these devices; they’ll be weaving them into their daily lives and routines. Since its release in the U.S in June 2015, Amazon have sold an estimated 21.5 [...]

GOOGLE HAS INTRODUCED A NEW SERIES OF SEO WEBMASTER VIDEOS TO HELP BUDDING AND EXPERIENCED SEO (SEARCH ENGINE OPTIMISATION) PROFESSIONALS. Google is constantly supplying digital marketers with a broad range of resources (apart from updates to its secret search algorithm).  All this information is to help you better understand your website [...]

ON 13TH DECEMBER 2017, MICROSOFT HAS SHOWCASED ITS VISION FOR INTELLIGENT AI-ENABLED COMPUTING, AS WELL AS AI DIFFERENTIATION STRATEGY AT ITS AI EVENT IN SAN FRANCISCO. The main areas that Bing is trying to improve is by making AI-supported software broadly accessible to help improve user’s “everyday” experiences on the search engine. This [...]

HAVING ANNOUNCED OVER A YEAR AGO THAT IT WAS EXPERIMENTING WITH MOBILE-FIRST INDEXING, GOOGLE HAS NOW GIVEN US AN INSIGHT ON HOW TO GET YOUR SITE READY FOR MOBILE. Currently, Google’s crawling, indexing and ranking systems typically look at the desktop version of a page’s content. This may cause issues for mobile searches [...]

In recent years, advertisers have had various ways in which to highlight your website’s content in search. These have been called ‘rich snippets’, ‘rich cards’ or ‘enriched results’. Going forward, Google’s documentation will use the name “rich results” for all of them. Additionally, a new rich results testing tool has been introduced to make [...]

SEO (Search Engine Optimisation) is constantly evolving and has changed drastically in the last decade. It’s a very complex science, but not the sort of science only Albert Einstein can get his head round. It’s how much of it you need to know that makes it really challenging. As search engines [...]

The business focused social networking site now owned by Microsoft claims to have 500 million users worldwide. In the previous year October 2016 the user count was 467 million users. Within the last year the figure has gone up by 33 Million (6.82%). Of those 500 million users, 20 million are [...]

WHAT IS GOOGLE ADWORDS QUALITY SCORE? If you want to get the most out of PPC (Pay-Per-Click) marketing you will need to know all aspects of the industry this is by understanding your AdWords Quality Score. AdWords Quality Score can affect the cost per click and even the success of your campaigns. Google [...]