GOOGLE HAS MADE FURTHER CHANGES TO ALLOW USERS TO MUTE THE KINDS OF ADS THEY SEE, CAUSING IMPLICATIONS FOR DIGITAL MARKETERS. Launching a single dashboard for ads controls – originally named the Ads Preference Manager – in 2009, before changing names several times since then. Google has currently folded these into the [...]

APPLE HAS FINALLY ENTERED THE VOICE ASSISTANT MARKET WITH THE HOMEPOD, BUT IS IT TOO LATE FOR THE TECH GIANT TO SOAK UP A MARKET SHARE ALREADY DOMINATED BY AMAZON? Having missed Black Friday and the Christmas period, Apple is already behind the likes of Amazon and Google, and, as such, is definitely [...]

Every part within setting up a PPC campaign is very important, but one of the main elements of creating a campaign is making sure the text ads are highly targeted.When writing text ads you need to make sure you understand the all of the business needs from users clicking on the [...]

AMAZON OPENED THE DOORS TO ITS AI-POWERED GROCERY STORE, AMAZON GO, THIS WEEK IN SEATTLE. BUT JUST HOW DOES IT WORK? CAN YOU REALLY JUST WALK INTO A SHOP, PICK UP WHAT YOU WANT AND LEAVE WITHOUT PASSING A CHECKOUT? When Amazon first announced plans to open its own grocery store [...]

GOOGLE FINALLY RELEASES AN UPDATE TO ITS ADWORDS APP TO ALLOW ADVERTISERS TO ADD, EDIT OR REMOVE KEYWORDS.  As Google apps go, they aren’t the most user friendly. The Analytics app is sometimes confusing to navigate, and the AdWords app restricted you from adding, editing or even remove keywords from their [...]

IT’S OFFICIAL; WITH THE RISE IN INCREASE MOBILE INTERNET TRAFFIC, PAGE SPEED WILL BE A RANKING FACTOR FOR MOBILE SEARCHES AS OF JULY 2018, GOOGLE HAS ANNOUNCED. The page speed update will only affect pages that deliver the slowest experience to users and will only affect a small number of queries. [...]

Google AdWords have lots of pieces of information helping you keep track of all of your ads and how they are competing  with all of the competitors out there. Google also has a feature which is called a First Page Bid Estimate which is a metric that tells you based on [...]

Google AdWords have decided to remove the not so old Review Extensions which were brought to the screens in June 2013 and four and a half years down the line they are being removed. It was a good experiment while it lasted but there were advantages and disadvantages of using Review [...]

GOOGLE HAS UPDATED THE PAGESPEED INSIGHTS TOOL USE NOW USE DATA FROM THE CHROME USER EXPERIENCE REPORT. BY USING METRICS FROM “REAL-WORLD CHROME USERS”, WE ARE GIVEN A BETTER INSIGHT ON HOW TO OPTIMISE OUR PAGES FOR BOTH DESKTOP AND MOBILE. Site Speed PageSpeed Insights provides information about how well a [...]