The business focused social networking site now owned by Microsoft claims to have 500 million users worldwide. In the previous year October 2016 the user count was 467 million users. Within the last year the figure has gone up by 33 Million (6.82%). Of those 500 million users, 20 million are located in the UK, reaching 58% of the country’s working population.
Active user rates are not as high as many other social media platforms. This is because, predominantly, users only login during work hours or are in a business frame of mind. On average, only 100 million (20%) users are active monthly users.
61% of LinkedIn users are aged 30-64, and a high figure of 75% of users have incomes over £37,000. 70% of LinkedIn professionals say they consider the site to be a trustworthy source of business.
Within this social media platform there’s a large variety of different industries, job titles, functions ,professional levels represented on the business focused platform. For most of the B2B brands across the platform you can read and hear some of the serious business decision makers who are on the platform. And when users are on the platform they will be thinking about work and business decisions, which would be a great time to get in contact with users as they will be in the right mind set.
On LinkedIn you are able to advertise on the platform with all different ads but not only on the platform LinkedIn. LinkedIn have Audience Network which allows users to advertise across a large number of sites across the web which have been noted to be safe and high quality.
When advertising on LinkedIn you need to take note that you are targeting audiences that mean business, you will be able to target quality audiences in a professional context . Market to influencers, decision makers, and executives who act on new opportunities. If you are looking to target business users or users who work at specific companies or have specific job titles and many other areas this is the perfect platform to start marketing on.
From research 4 out of 5 LinkedIn members drive business decisions this just shows that if you market towards these users they can will have the decision to decide if they want or need your services which you are advertising. LinkedIn’s audience has a 2X larger scale buying power of the average web audience. Out of the 500M members on LinkedIn there are 73M senior-level influencers, 45M decision makers, 8.2M C-level executives. With these figures it shows us what education levels users have across the board.
LINKEDIN ADS
LinkedIn have a large variety of different ways you can reach your potential customers while advertising on the platform. Advertising on the platform helps businesses of any size achieve their goals. Here’s a list of all the different types of ads you can use to advertise on the platform.
Sponsored Content
With Sponsored Content, your ad is seen by a specific audience you choose across all platforms. This helps generate brand awareness. Using this form of advertising to show off your brands upcoming events or new services your business has to offer.
Sponsored Content allows you to boost your content across all devices. This means that you can get your company’s updates to more people and attract new followers. You are able to reach the right audience with LinkedIn’s comprehensive targeting options; beneficial for targeting a certain industry. You’ll also be able to advertise across all devices, including desktop, tablet and mobile.
You are able to allocate your own budget per day, as well as choosing your CPC & CPM.
Sponsored InMail
Using Sponsored InMail makes it easier to target audiences with relevant content; helping you reach your target market when they are engaged. InMails are only delivered to the recipient’s inbox when they become active on the platform.
To get the best interaction rate, Sponsored InMail has a strict delivery frequency to ensure all mails get noticed.
Sponsored Content allows you to boost registrations with personalised invites to webinars or live events. You are able to drive conversions with targeted product and service promotions. Also being able to send messages which include content downloads allowing you to send infographics, whitepaper, eBooks and many more.
Text Ads
The features of using text ads is to be able to drive the right audience to you and your business. Being able to generate traffic by clicking a text ad which will navigate to your website or landing page. The targeting options are very defined which allows you to reach the right people and drive high quality leads. Again, it’s the same targeting method as above. Set your own budget and have full control of how much you would like to pay-per click and impression.
Text ads allows you to choose a specific professional audience you would like to reach. You can easily create your own ads, setting up your budgets without no contracts.
You are able to track the number of leads your ad generates through LinkedIn’s conversion tracking. Alternatively, you can use external software to track all activity.
ADVERTISING PARTNER SOLUTIONS
If you are looking for a more serious way of advertising on LinkedIn, you should consider the following two methods. Note: both methods require working with a representative or third party platform to create and buy.
Display Ads
If you are already using programmatic advertising, You can use your buying platform to purchase ads. These ads will then be displayed exclusively on high-traffic LinkedIn pages. You can purchase LinkedIn display ads through open or private auctions. To do this, select the option that works best for you or both to maximise your reach.
Dynamic Search Ads
LinkedIn gives you the option to purchase dynamically generated ads. These ads are personalised to your target audience depending on their behaviour on the platform. You will see lots of dynamic ads, which tend to be recruiters that include the targeted users profile picture.
With Dynamic Search Ads, LinkedIn require you to get in contact with one of their sales reps. This is so they can help you purchase and develop your advert. If you want to provide your audience with a more personal approach, this is the best way of doing so.
If you are interested in LinkedIn Advertising contact Beyond Clicks today by calling 01277 424 924 or email team@beyondclicks.co.uk.