Our Top Tips For YouTube Advertising
In a world that is becoming more and more visual, YouTube Advertising allows you to reach potential customers whilst they are watching content of interest.
YouTube uses Google ad data to match your message to the right people at the right moment. This means you can find your most valuable customers by location, age, interests and more. Ultimately generating more purchases, subscribers, and website visits.
Over 2 billion users sign in to YouTube each month. These numbers are huge! Following last year’s introduction of YouTube Shorts this is only set to grow even further! Watching videos on mobile is still the most popular choice for potential customers so is the perfect method to tap into a vast audience.
Targeting Options
YouTube has smart tools and resources to help you understand who your most valuable customers are and discover how to target them effectively.
Identify your audiences: find out when and what users are looking to purchase based on their habits and interests.
Free Audience Profile: download insights with tips and solutions for an effective video ad strategy.
Connecting With Your Audience: YouTube provides insights to enable you to reach people that matter most to your business.
Find out who your most relatable and tangible audiences are with ‘Find my Audience’
Audience Stats:
How to set up a YouTube Campaign:
What is your objective? Lead Generation, Brand Awareness, Driving more sales?
Skippable, clickable, short or long video formats available. No need to select just one format. You can combine various formats to build your YouTube presence and build an effective campaign across the channel.
Content Creation:
Creating YouTube ad content is super simple. You can create video content directly from your phone saving costs on production and extensive lead times.
You can also use YouTube’s free tools & resources which includes top tips on what content audiences want to see to make it as relevant and relatable as possible. YouTube Studio is a free tool which is available on desktop or as an app that can be downloaded to your phone. Within this tool, you can produce content, run analytics on existing content, view your subscribers and how many views your content is receiving.
Once you’ve created your video content you need a YouTube channel to host it. Set one up, it’s simple and FREE!
Owning a YouTube channel and is a great way to gain new subscribers and interest in your business alongside your other marketing channels.
Top Ad Formats:
The following ad formats are shown on YouTube videos and across apps and websites running on Google video partners.
Skippable Ads (TrueView Video):
Use this format to promote your video content before, during or after a video play across YouTube and Google video partners. Viewers can skip the ad after 5 seconds so it is vital to make the first 5 seconds engaging and relatable.
Works well with the following campaign goals:
- Sales
- Leads
- Website traffic
- Brand awareness and reach
- Product and brand consideration
How much do they cost?
Skippable ads work with CV bidding. You only pay when a viewer watches 30 seconds of your video or clicks on the ad, whatever comes first (or the full duration if it is shorter than 30 seconds). You can pay based on the number of impressions served by selecting target CPM, Target CPA and maximise conversions bidding.
Non-Skippable In Stream Ads:
These play before, during or after other videos and as the name suggest cannot be skipped. The ads are 15 seconds long and the intent is to tell a story start to finish and keep the user engaged.
Works well with the following campaign goals:
- Brand awareness and reach
How much do they cost? Target CPM bidding, so based on impressions.
Bumper Ads:
Do you have a hard-hitting strapline or brand message? Use Bumper ads to highlight this message with this non skippable format. Un skippable video format. Maximum 6 second ads that play before, during or after another video.
Works well with the following campaign goals:
- Brand awareness and reach
How Much Do They Cost?
Target CPM bidding – pay based on impressions.
YouTube Shorts:
YouTube Shorts have been developed to convert viewers into subscribers to increase brand awareness. Shorts are available in addition to existing video formats on YouTube however as the name suggests, are shorter snippets of video limited to 60 seconds.
Works well with the following campaign goals:
- Brand awareness & reach
- YouTube Channel subscriptions
How much do they cost?
YouTube Shorts are essentially free. Therefore, they provide a cost-effective solution to meet with changing consumer needs. Anyone can create a short saving the expense of video production and lengthy lead times.
For more information on YouTube Advertising, get in touch with our team today.