3 Steps To Digital Marketing Success: PPC, SEO & Outbound Dialling
Integrating Pay-Per-Click (PPC) advertising, Search Engine Optimisation (SEO) and outbound dialling can significantly enhance lead generation efforts. While many companies treat these channels separately, combining them creates a synergistic effect that maximises conversions and drives business growth.
Step 1: Generate Demand with PPC and SEO
Effective lead generation begins with attracting potential customers to your website. PPC and SEO are two primary strategies to achieve this:
- PPC Advertising: Platforms like Google Ads, Facebook and LinkedIn allow businesses to display ads to users actively searching for related products or services. PPC offers immediate visibility and drives high-intent traffic to your site, making it ideal for quick results. However, extensive experience in building a campaign and optimisation are crucial to ensure a favourable return on investment.
- SEO: Achieving high organic rankings on search engines can build visibility to customers you may not reach. While SEO requires time and consistent effort, it can generate sustainable traffic over time. By optimising website content along with SEO best practice, organic results in key areas will improve.
- Paid Social Advertising: Utilising paid social media ads on platforms like Facebook, Instagram, TikTok and LinkedIn helps target potential customers before they actively start searching for solutions. This proactive approach keeps your brand top of mind, while generating response from your core target audiences.
While attracting traffic is essential, converting visitors into leads requires a strategic follow-up process.
Step 2: Convert More Leads with Outbound Dialling
Implementing an advanced automated outbound dialling system will turn more enquiries into sales:
- Immediate Response: Contacting leads within five minutes of an inquiry can increase conversion rates by up to 400%. This prompt response demonstrates attentiveness and capitalises on the lead’s initial interest.
- Lead Qualification: Automated systems can assess a lead’s potential value and trigger bespoke communication rules without manual intervention, streamlining and maximising the sales process.
- Re-engagement of Incomplete Leads: Following up with leads who didn’t complete their inquiry can revive interest and guide them through the sales funnel.
- Integration between outbound and Ad platforms. By giving the ad platforms additional optimisation signals, outbound performance campaigns will be at the cutting edge in terms of optimisation.
Real-World Impact
Consider an emergency plumbing company that integrated PPC campaigns with a structured outbound follow-up system. Initially, they converted only 4% of their inbound lead’s callback form. After implementing outbound dialling, their conversion rate more than tripled, reaching 15%. This significant improvement underscores the effectiveness of combining these strategies.
The Synergy of Integrated Strategies
Combining PPC (Pay-Per-Click), SEO (Search Engine Optimisation) and outbound dialling creates a comprehensive lead generation system where each component reinforces the others:
- Enhanced Lead Quality: PPC and SEO attract high-intent visitors, increasing the likelihood of conversion.
- Improved ROI: A structured follow-up process ensures that marketing investments translate into actual sales, maximising return on investment.
- Sustainable Growth: While PPC offers immediate results, SEO builds visibility over a longer period. Outbound dialling bridges the gap, ensuring that leads from both channels are effectively nurtured.
In conclusion, treating PPC, SEO and outbound dialling as interconnected components of a unified strategy can significantly enhance lead generation efforts.
By attracting high-quality traffic and implementing a robust follow-up system, businesses can convert more prospects into loyal customers. If your current approach involves running PPC and SEO campaigns without an effective follow-up mechanism, you will be missing out on substantial revenue opportunities.
Consider integrating these strategies to create a high-performance lead generation system that drives business success.
For more help or information on implementing these strategies, speak to our team at Beyond Clicks who can guide you through the process.