When a question is asked via voice search, the person will give only one answer. This means that an only ‘positive zero’ result will be read out. This means that it is even more important for your SEO to be the best it can.
To best capture those searches, we must look at a conversational style of language.
Long-tail keywords are very important for this. These are the keywords that are three to four words that are very specific to what you are offering. By identifying these keywords with keyboard tools is simple. It’s a good idea to think about what questions people will ask verbally of your service or product.
HOW TO CREATE THE QUESTIONS
To create the questions people are going to ask about your product or service, you must disconnect your professional brain.
Think about all audience types, not just people similar to you. Type the questions you think people would ask in to a search engine and look at what can be improved. To better understand your customers, read our article on how Google Analytics is the must-have tool.
Then create content that focuses on the longer more conversational search terms and more specific searches. For example, using a standard search someone may search ‘best smartphone’. Using voice search they may ask more specific question as they are expecting a quicker answer. They would therefore ask ‘find me the latest smartphone with the best features’.
Answering more specific questions will search engines will quickly find the answer and increase your chances of being featured.
A good way of increasing your chance of being featured is to write a Q&A style format.