GOOGLE ADWORDS’ NEW INTERFACE
Google have recently changed the interface of AdWords to help make elements of its online advertising service easier to navigate. Making a whole host of changes since 2005; Google has added 20 tools and there’s reports 10 reports to keep pace for all the marketers using AdWords.
This new interface has been rolling out globally to all advertisers since the start of 2017 and Google have said the new updates and interface will be made available to everyone by year-end.
Switching Between Old & New
Advertisers are able to switch between the new and old interface at any point in time.
To change from ‘new’ to ‘old’; simply clicking the 3-dot icon in the top right-hand corner of your account and select ‘Return to previous AdWords‘.
To switch from ‘old’ to ‘new’; click the gear icon in the top right-hand corner of your account and select ‘Try the new AdWords‘.
We recommend getting acquainted to the updated features, as the option allowing you to switch back will eventually be removed.
How Feedback Changed The Shape of AdWords
Google have decided to look into their advertisers and see how they manage all their campaigns. They asked for the opinions of users on how they could make improvements to AdWords.
They have since returned with a plethora of changes and improvements to the interface and how advertisers interact. Google’s goal is to make AdWords even easier for people to complete typical daily tasks and speed up the process. There are more ways to see your data, find the right tools at the right time, quicker account navigation and easier editing of keywords, ads, bids and placements. All the above changes will give Google a better insight into its user’s accounts through more details statistics and in-context reports.
Notable Features
One of the most notable updates Google have implemented within the new interface is the easier navigation tabs through a new account tree.
With the tree navigation layout, advertisers will be able to navigate more quickly to any campaign or ad group from any page within your account.
Another feature Google has implemented is the change to in-line editing of keywords, bids, ads and placements. Users can now make quick changes to accounts, allowing you to edit any item from within your account and make changes directly without the need of changing to another page.
Advertisers are now able to integrate reports on campaign management pages; allowing them quick and easy access to reports. You’ll then be provided with a more detailed insight on where your ads are being displayed and what changes could be made.
The final new feature is the roll-up views of all keywords, ads and placements in a campaign. Within this update you have a lot more compliance when sorting ads and keywords in the account. Upon logging into the campaigns page, you’ll be greeted with new navigation bars; ad groups, settings, ad and keywords.
Creating More Efficient & Faster Advertisers
The new interface is going to change the way advertisers work around Google. It’s creating shortcuts to allow advertisers to work faster and more efficiently. The update may take a while to get to grips with, but in the long run it’s going to be saving a lot valuable time. Also, with all the new feature within the interface, it will help advertisers create more successful campaigns.