Are you a higher education institution looking to improve your digital marketing efforts?

Then look no further!

It’s now more important than ever for higher education to have a strong presence online.

Potential higher education students and their influencers are using the internet more and more to research schools but also to find more general information and communication too.

Here are a few ways to position your institution in the digital marketing landscape.

If you are unsure on how to best implement any of these points, get in touch with us today and we will work alongside your existing marketing team or we can do it for you. Either way, we guarantee to improve your existing results.


1. Optimise your higher education website for search engines:


Include keywords, meta tags and alt text on your pages. This way, potential students and other audiences will find your website when they are searching for related information online.


2. Social Media to engage with your audience:

Position your brand on relevant social media  platforms e.g. Facebook, Twitter, Instagram, Tik Tok and Snap Chat. Use these platforms regularly to build rapport and engage with your audience. These platforms will increase the brand visibility of your higher eduation institution and connect with potential and existing students. Pair this presence with paid social advertising and your brand awareness will skyrocket.


3. Valuable Content Creation:

High quality ad content is crucial to stand out against competitors. Informative content such as blog posts and articles are key. Demonstrate to your target audience that you are thought leaders in your field. Utilise video! Video advertising is on the rise and is a great format to engage potential students. They are looking for short, sharp snippets of information. They aren’t looking to be overwhelmed with documents (there is enough of that with exams and prospectuses). Serve them fun, innovative videos to drive engagement.


4. Invest in Paid Advertising:

Google ads and Facebook are extremely effective at reaching a wider audience. Targeting is key here and knowing how to reach specific segments of potential students such as certain age ranges or locations is what we do best. Whether its Google Ads or paid social advertising, we can help improve CTR’s, increase clicks and decrease your existing cost per action.


5. Measure & Analyse your results:

Tracking and measuring the results of your digital marketing campaigns is vital. Use web analytics to look at web traffic and track the success of your social media posts and online ads. At Beyond Clicks, we own bespoke technology that provides additional insights to help us make informed decisions about future campaigns and marketing efforts.


By implementing these digital marketing strategies, you can reach more potential students and generate more actions.

If you need help getting started or would like to learn more about how to effectively market your institution online, contact us today to discuss your options.

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