What are Diagnostic Insights?
Since the launch of Performance Max, some advertisers have been apprehensive to fully invest in and set up campaigns that are reliant on fully automated technologies.
Google has responded with diagnostic insights as a safety net to ensure campaigns are set up without delays and to flag up any potential issues.
Potential Issues that diagnostic insights can automatically identify:
- Ad strength
- Budget
- Conversion tracking
- Billing
- Account Status
- Campaign Status
- Disapproved ads
- Policies
How does this affect me?
If your campaigns aren’t set up correctly, this could lead to low conversion rates and low engagement. Be aware that these are simply recommendations. It is down to the advertiser to fix any issues based on the suggestions made by Google.
But overall, these insights will provide support to advertisers in the set up process of Performance Max campaigns. It is also rumoured that these insights will soon be available across other campaign types over the coming months.
For more information on diagnostic insights click here or contact our team at Beyond Clicks.