3 Steps To Digital Marketing Success: PPC, SEO & Outbound Dialling   Integrating Pay-Per-Click (PPC) advertising, Search Engine Optimisation (SEO) and outbound dialling can significantly enhance lead generation efforts. While many companies treat these channels separately, combining them creates a synergistic effect that maximises conversions and drives business growth. Step 1: [...]

At Beyond Clicks, we live and breathe digital marketing, but what truly sets us apart isn’t just our expertise in paid search, paid social, and our proprietary outbound technology, Create a Call—it’s our culture. Everything we do is pinned to a single, unwavering principle: “If it was your money, would you [...]

How Call Tracking & Server-Side Tracking Can Transform Your Marketing   If you’re running PPC, SEO, or paid social campaigns but struggling to track conversions properly, you’re probably losing leads without realising. Many businesses still rely on outdated tracking methods that don’t capture the full customer journey. Here’s why that’s a [...]

Your Business Website Is Your Company's Shop Window  One of the most common questions we get asked is: What should a business consider when choosing someone to build their website? I’m not a web developer—I don’t code. But with 20+ years of experience managing hundreds of web projects (some more successful than [...]

How to Choose Your PPC Agency Pay-per-click (PPC) advertising is a highly effective strategy for insurance brokers aiming to attract quality leads and expand quotes / sales. However, achieving the best results requires partnering with a PPC agency that understands your unique needs. With numerous agencies available, finding the right fit [...]

The Power of PPC Assist: Over the last decade, Beyond Clicks has grown to become one of the leading pay-per-click (PPC) agencies in the UK. With a relentless focus on delivering value, we’ve developed and refined our proprietary software, PPC Assist—a tool designed to give our clients a tangible competitive advantage in [...]

Are Insurance Price Comparison Websites In Decline? Over the past two decades, insurance price comparison websites have become an integral part of the UK consumer landscape. Names like Compare the Market, MoneySuperMarket, and GoCompare are now synonymous with shopping for car, home, and travel insurance. These platforms revolutionised the industry, offering [...]

CPC's are on the rise in digital marketing campaigns. We’re seeing a trend in the rising cost of cost-per-click (CPC) advertising. Whether you're running campaigns on Google Ads, Facebook Ads or other platforms, the increasing competition for ad placements is driving up CPCs, impacting your return on investment (ROI). To stay [...]

LinkedIn Ads has introduced a new feature (dynamic UTM’s) aimed at streamlining campaign setup and tracking: These dynamic UTMs are set to be available to all users globally by the end of March, marking a significant shift in how we can monitor campaign performance without relying on third-party cookies. In our [...]