CPC's are on the rise in digital marketing campaigns. We’re seeing a trend in the rising cost of cost-per-click (CPC) advertising. Whether you're running campaigns on Google Ads, Facebook Ads or other platforms, the increasing competition for ad placements is driving up CPCs, impacting your return on investment (ROI). To stay [...]

LinkedIn Ads has introduced a new feature (dynamic UTM’s) aimed at streamlining campaign setup and tracking: These dynamic UTMs are set to be available to all users globally by the end of March, marking a significant shift in how we can monitor campaign performance without relying on third-party cookies. In our [...]

Google has expanded its AI capabilities to fully automate asset creation for advertisers. This move holds significant promise for streamlining ad creation processes and improving campaign performance. However, it also necessitates a cautious approach to ensure accuracy and relevance in ad content. Understanding Automatically Created Assets Automatically created assets are a [...]

Google Keyword Match Types Whether you're a seasoned digital marketer looking to refine your keyword strategy or a newcomer eager to grasp the basics, this blog aims to be your comprehensive guide to the world of Broad, Exact and Phrase Match keywords. Over the years, Google has altered keyword match types [...]

Privacy: Consent: Cookies: Privacy: Consent: Cookies! Stepping into 2024, consent and privacy is at the forefront of all things digital and there are 2 particular changes that will affect conversion tracking and remarketing audiences. If you are currently advertising online, you NEED to make these changes to prevent loss of conversion [...]

Utilising First Party Data Third party cookies may be on the way out, but advertisers are turning their attention to first-party data as an alternative. As an advertiser, there is no need to panic about this shift. First party data is not only compliant with privacy regulations but has the following [...]

Third Party Cookies Are Out Of Here! Online tracking has been a staple of the digital landscape for years and one of its key components has been the use of third-party cookies. However, leading browsers, including Google Chrome, are phasing out third-party cookies by early 2024. In this blog post, we'll [...]

12 Optimisation Strategies for Insurance PPC The year 2024 promises to be a pivotal year for insurance marketing. To ensure your PPC campaigns deliver peak performance, here are 12 ways to optimise your marketing strategies to achieve the best results from your insurance PPC advertising. Align and Reassess Client Objectives The [...]

This month Google Ads turned 23! We can't believe it either! More so as that also means that Beyond Clicks have 23 years experience successfully hosting Google Ad campaigns on behalf of our clients! Google has undergone significant growth during this time. From improving functionality within the interface to launching new [...]