Google AdWords’ latest update – Similar Audience for Search – allows you to stay ahead of the curve and your competitors, but what is it?
AdWords is constantly changing and evolving, adding new features all the time. In order to stay ahead of your competitors and maximise Return on Investment (ROI), Google’s Similar Audience for Search will greatly help your business.
WHAT IS SIMILAR AUDIENCE FOR SEARCH?
The Similar Audiences feature allows advertisers to reach new customers with similar search behaviour as current customers. Put simply; it’s a powerful, but simple way of reaching a larger untapped audience to drive clicks and conversions.
An example from Google:
Say you’ve created a remarketing list of people who bought running shoes from your sporting goods site. Instead of helping you reach broad groups of people interested in “running,” similar audiences will identify that people on this list tended to search for “triathlon training” and “buy lightweight running shoes” before coming to your site and making a purchase. Based on this, similar audiences will then find other people with similar search behaviour, such as people who searched for ‘buy lightweight running shoes’.
WHAT ARE THE BENEFITS OF SIMILAR AUDIENCE?
Similar Audience for Search is a useful tool to build brand awareness and acquire similar customers to their existing base.
REACH
Reach the right people, at the right time and place.