Since then, small and large companies are able to advertise on the site with text-based and mobile app install ads. The ads fit in with the design of the website, which allows for a level playing field for all advertisers. Small companies will no longer be dwarfed by their larger counterparts. Users will be reading an ad without even realising.
ADVERTISE AN AUDIENCE WHO ARE WILLING TO LEARN
Within targeting customers, advertisers can use topic targeting, which is how the company categorises all questions and answers. To advertise within specific topics like science, politics or cryptocurrencies, advertisers can choose to target either desktop or mobiles. In comparison to Quora, the unlimited targeting options that Facebook gives advertisers, targeting by topic, location and platform is typical for sites that don’t collect much information from users.
Within targeting customers advertisers can use topic targeting, this is how the company categorises all of the questions and answers. To advertise within specific topics like science, politics or cryptocurrencies. Advertisers can choose to target ether desktop or mobiles.In comparison to Quora to the unlimited targeting options that Facebook gives advertisers, targeting by topic, location & platform is typical for sites that don’t collect much information from users.
While advertisers target an ad, they can choose a budget to work around using a Cost-Per-Click (CPC) real-time auction model. Advertisers decide on their CPC by how the ad is performing. Quora will offer a conversion pixel tool that can create a JavaScript code to place on your website. This can show advertisers evidence of performance and return on investment (ROI).
Quora have now developed a self-serve ad platform. This means that they won’t have to work that hard getting companies to advertise within the site. Advertisers can now self-serve and place their own ads when they want without any assistance from an advertising sales representative.
THE MARKETING BENEFITS OF QUORA
When you think about your marketing strategy and digital marketing you would think of social media, Google and Bing. With 100 million unique visitors each month, Quora makes its platform less competitive compared to other online advertising agencies. This will give advertisers a perfect opportunity for unknown brands to become well-known by a brand-new audience.
By being a new advertising platform with less competition, the site is all about making a discussion within its community. Users on the site are ready to learn and discover new things, which is why, if you write the perfect message, you are more likely to have a higher Click-Through-Rate (CTR) than any other advertising platform.
Beyond Clicks have improved our clients’ sales and leads by 20% when they switched to us. Get in touch with us to see how we can improve your sales and leads.