Google expects there to be 162 billion calls coming from mobile search in the next two years. Your customers are already calling, so make it easier for them with call extensions.
70% of mobile users have called from mobile search and that statistic continues to rise. Gone are the days of users frantically crawling the internet trying to find a phone number for your business. It’s now available at the tap of a finger from your ad(s) via call extensions.
Calls are broken down in to two categories: Call-Only and Call Extension.
CALL-ONLY
Call-only ads are designed to encourage people to call your business, and only appear on devices that can make phone calls. Clicks on these ads send potential customers to call you from their smartphones.
They are suited for businesses that have either a poor mobile site, no eCommerce option, low consideration purchases or have phone-required sales.
A call-only example:
CALL EXTENSION
Call extensions let you add phone numbers to your ads, which can significantly increase click-through rates (CTR). When your call extensions show, people can tap or click a button to call your business directly. That means more customer engagement with your ads and more chances for you to get and track your conversions.
Call extensions are a great tool for businesses who want to give their users a choice. They will maybe look through your website prior to calling regarding a product/service, but you must have a good mobile site.
A call extension example:
INTRODUCING CALL BID ADJUSTMENT
Introduced in the last few months, you can increase calls without the risk of paying too much for a standard click. You have more control and can bid to have your phone option prevalent.
If the user clicks to call, you’ll pay the standard CPC multiplied by the call bid adjustment.