Google’s Click-to-Message Ads have become important for businesses, as it’s another path of interaction between them and the customer. Over 100 billion messages sent daily, so now’s the time to capture those consumers.
Launched last year, consumers now have the option of messaging your business as well as calling. Like how call extensions work, the user simply taps an extension (Click-to-Message) on your ad and a SMS message will open. A pre-loaded message tailored to the product or service they are interested in can be inputted into the SMS message.
The consumer then will send this message or type their own. A timely response is critical in converting that user into a buying customer. For this service to work, your customer service must be up to scratch or you will lose that customer. Alternatively, you can have bots reply with pre-loaded messages.
Once that consumer sends your business an SMS message, you can remarket to them in the future with special offers/discounts. Make sure all your Click-to-Message ads are opt-in to mobile, as doing so could violate the GDPR (General Data Protection Regulation) law.