Having added Search Trends to bolster its shopping experience, Google is now adding new filters to its Google Trends data. Users are now able to see search trends beyond web search.
Google Trends gives us a peak into what people are searching for – whether it’s elections, music, sports or games. Now, the search engine giant has opened more lenses for discovery: news, shopping, images and YouTube. By opening more data, Google is showing what people in the world are looking for, as they’re looking for it – whether it’s just out of curiosity, to write a story or something else.
Say you’re looking up ‘Manchester United’, you now have the option to explore that data in different ways. You’re also able to find related videos that people are searching for on YouTube.
HOW IT WORKS
First, type your search at the top of the Trends screen, in this box:
As you can see, the topic of “Football club” comes up – that’s the one you want to click on, otherwise it will only look for searches for the words “Manchester” and “United”.
That will take you to a page like this, which shows interest in Manchester United, worldwide. As you can see, interest spikes towards the end of the football season (May) and the beginning of the next (August).
You can then change the time range with within the last seven days and the geography; we narrowed it down to United Kingdom. This will narrow your search interest and look like this.
As we can see, interest spikes once again when the team are playing. But that’s just web search. Click on the button on the right and more options appear:
We search the web in different ways on different platforms. So, when you look at the search on YouTube, you can see the spike in searches for videos of ‘Watford F.C.’ and ‘Brighton & Hove Albion F.C.’. This is due to the fact that Manchester United played these two teams in the last seven days.
But, switch it to Google Images and you can see a 450% spike in Basel.
Explore Google Trends site and see more of how the world searches.